Bayou Black Dog Rescue

Developed a marketing plan and built a website from the ground up, demonstrating understanding of how websites help businesses reach their goals and serve as home base for marketing efforts. Performed efficient company, audience, and competitive research for a digital marketing plan. Conducted keyword research to aid in the site architecture, content, and SEO of a website. Planned a website that meets objectives and user needs for various audience segments and different stages of the conversion funnel. Used best practices for UX/UI design, website copywriting, and SEO in the creation of a website.

Role: Designed the website using key words and SEO best practices.

Tools Used: WordPress, Canva, Pixels, SEMrush, Google Analytics