Kronchis Launch and Simply 7 Snacks Account

Social Media and Marketing Associate

• Spearheaded launch and oversaw management of Kronchis Social Media and develop strategies to ensure impactful creative and content for Dishaka snack brands
• Using a combination of ad campaigns, boosted posts and in-person product samplings in target markets, saw a 2650% growth in followers in Q4 of 2022
• Organize outreach to local community and attend festivals heavily attended by our target market to maximize product awareness and establishment of brand
• Design Simply 7 Instagram highlights and develop organic creative and copy using Canva that aligns with the brand’s pillars
• Use budget dollars to establish brand specific spend plans and run various ad campaigns on Instagram and TikTok with a specific budget
  • Base ad creative and copy on analytics and past posting to ensure campaigns meet their goals and achieve peak brand awareness
  • Influencer outreach to gain partnerships from creatives through reviews and recipe ideas
• Write influencer/creator briefs and create influencer outreach plans along with customized product boxes to show brand voice
• Field inbound questions and complaints from customers to ensure authentic brand response
• Use WordPress to update the Simply 7 website with new recipes

Tools Used: Google Ads, Facebook and Instagram Ads Manager, TikTok Ads Manager, TikTok Creator Marketplace, Google Workspace, Canva, WordPress, Mira, Linktree, Social Media Budget Allocation Planning, Instagram, TikTok, Facebook, Google Analytics, Analytics for all social medias