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Digital Marketer – SEO Specialist – Content Creator

Creativity is second nature to Kate. She has a solid background in performance and theatrical arts- acting, dancing and singing- Kate received her BA from Pepperdine University graduating with honors. Due to the onset of Covid, Kate left Los Angeles and headed back to Texas. With theaters closed, Kate’s love of books led her to a side job that allowed her to realize she had a passion for helping small businesses reach their internet marketing goals along-side podcast marketing. What started out as helping colleagues with their social media turned in to a fascination with digital marketing. Shortly after, Kate received a Certificate in Digital Marketing from Rice University. Sometimes being that bold, “think outside of the box,” and living that “always drawing outside of the lines” kind of girl pays off! 

Relevant Professional Experience

Dishaka LLC.; Houston, TX (Hybrid) August 2022-Present
Social Media and Marketing Associate
Spearheaded launch of Kronchis social media and developed strategies to ensure impactful creative and content for Dishaka snack brands
Using a combination of ad campaigns, boosted posts, and in-person product samplings in target markets, saw a 2620% growth in followers in Q4 of 2022.
Organized outreach to local community and attended festivals heavily attended by our target audience to maximize product awareness and establishment of brand
Designed the highlights and developed organic creative and copy and Canva that aligned with the brand’s pillars
Use budget dollars to develop brand specific spend plans and run various ad campaigns. Campaigns run through Instagram and TikTok with a specific budget.
— Base ad creative and copy on analytics and past posting to ensure campaigns meet their goals and generate the most brand awareness
— Influencer outreach to gain partnerships from creatives through review videos and recipe ideas
Wrote influencer/ creator briefs and created an influencer outreach plan along with customized product boxes to show brand voice.
Field inbound questions and complaints from customers to ensure authentic brand response.
Use WordPress to update the Simply 7 website with new recipes.

The Law Offices of Bernard T. Klimist; Victoria, TX (Remote)   January 2019 – Present
Social Media Manager
Redesigned website, Facebook, and LinkedIn for the practice, creating an updated color scheme and logo fitting the firm’s prestigious reputation.
Serve as a liaison between client internet inquiries and the attorneys
— Use knowledge of WordPress and website design reduce communication gap between attorneys and programmers
Work with staff and associates on technology adoption to ensure firm operations in a changing landscape
— Trained office to use Zoom, Webex, and other internet-based technologies in order to adjust working conditions to accommodate the Covid- 19 pandemic
— Assist principal with virtual mediation coordination

Technical Skills

-Search Engine Optimization (SEO)
-Web Design
-Site Analytics
-Paid Advertising
-Site Optimization
-Social Media Advertising
-Content Strategy
-Social Media Budget Allocation Planning
-Content Marketing
-Content Creation

Program Skills and Certifications

GOOGLE
-Google Ads Display Certification
-Google Ads Search Certification

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